Shawn "ETCETERA" McClain has grown as an artist / performer over the
years and has realized his potential in the music business. The industry
itself is very unpredictable that is why many artists seem to re-invent
themselves to stay relevant to the times. ETCETERA has done just that.
He is not your typical hip-hop artist but one who embraces the positive
and even humorous side of his image. The delivery and approach are never
geared toward any negative or derogatory message. His goal is to invite
his fans and newcomers to enjoy the music just as much as he does.
"In regards to my new music, my delivery and my
focus have changed. I needed to elevate my game 150%. In the beginning
I focused a lot more on being the best writer for other artists but as
time went one, I focused myself and on being the best hip hop/pop artist.
My focus now is being the best artist, music writer, lyricist, entertainer,
businessman and person. One focus isn't enough when you have to brand yourself."
So far, he has graced the red carpet at the Grammy's, performed at numerous
venues and even broke into the film world. Speaking of the Grammy's, when
ETCETERA was there, he came in contact with a Mr. Goldberg (the CEO of
Lamborghini Champagne) and ended up being anointed as the global Ambassador
for Lamborghini Champagne. They met at the Grammy Awards Managers Brunch
created by Blu Williams of Family Tree Entertainment. Lamborghini Champagne
also had a cameo in his new video "Way Up". The video was recently released
which features individuals like hip hop artist Billonz, Kenny Rock from the
infamous Rock family (Jordan, Andi, Chris, Andre, Tony, Brian), actor Dionicio
Chambers professionally known as Dee-O (who appeared on The Chappelle Show,
Bum Rush and 7:30), hip hop legend Cuban Links, actor Stafford Chavis (Batman
– The Dark knight Rises, Fight Valley and Right Before your eyes) and author
Nick Christophers (Brooklyn Ties). The video is hip hop at its finest and is
currently out in rotation worldwide. The video offers classic hip-hop flow
with unique hooks that were mixed with similar editing effects of the
well-known classic video "N*GG** in Paris". The project was sponsored by
premium clothing Los Angeles brand, GOALS LLC, Tiffany Ellzy of Sean John
Clothing and The KMarie Project.
So far, ETCETERA has collaborated with such acts like UG of the Cella Dwellas,
JMARV, Adam Shenk, Billionz, Chris G, Dave Al, Omotayo Riley, Rich McMichael,
Merecco "Phenomenon" Turner, Tory Lanez, Tricia Covington, Kaya Jones etc.
He is always welcoming to work with any artist who brings their A-game and
unique talents to the table. Recently, he is in the works to release his
sophomore album entitled "SAGITTARIUS" which is very diverse in structure.
ETCETERA was determined to reach a vast type of audience and expand his fan
base on a global scale. He is due to drop a series of singles from the album
very soon and builds on the positive responses he feels are due to pour in.
At the moment ETCETERA is in the planning stages of growing his brand on the
heels of the new album and new videos like "Way Up" featuring Billionz and
"DANCE FOR YOU" featuring Kaya Jones (formerly of the Pussy Cats Dolls).
On the movie side of things, he is the music supervisor / executive soundtrack
producer and the artist on the theme song title track "BRAWLER" produced by
Merreco "Phenomenon" Turner for the newly released Martial Arts Thriller,
"Bare Knuckle Brawler". That project is out now and available on DVD, YouTube,
Amazon Prime, Vudu, Google Play.
"I'm looking
into doing more music supervising for indie / major films and TV shows
as well as the soundtracks. I am also looking forward to take my Global A
mbassador Title to new heights. Continuing to promote, brand, co-develop
and elevate my daughter's DO U BOO, her new expression clothing line…
from her company The KMarie Project. Also, to help further support my
brand Executive and her company, "Ilsy J Hoo of Accomplished Women" LLC.
In addition, write and create my own TV series and whatever else GOD
puts in my vision of accomplishing. My daughter quoted her aunty in an
interview recently and I have to restate it because it is so relevant...
"The SKY IS NOT A LIMIT, ITS JUST A VIEW."
